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Instructor's Note to Students: In addition to the book 9780314194916, there are two materials you can access for FREE. 

1) TMEP, Trademark Manual for Examining Procedure 2017, is available at https://tmep.uspto.gov/RDMS/TMEP/current 

2) "Gilson on Trademarks" is available at https://advance.lexis.com/ It is the first item on the pull-down list if you search for: Gilson on Trademarks